Retail segment

R2010 was a record year for ORLEN Deutschland in terms of sales volumes. The company’s retail sales exceeded in 2010 2 billion litres and in the situation of decreasing consumption on the German market it grew by 4% as compared to the previous year. Similarly strong growth was recorded in the non-fuel sales segment. Turnover of shops located at fuel stations increased against 2009 by 5.4%.

By the end of 2010, ORLEN Deutschland managed a network of 515* fuel stations, including 485 under the STAR brand, whereas 29 were stations located at hypermarkets. Efficient STAR brand positioning brought results in the form of strengthening of ORLEN Deutschland position as a strong player in the economic segment of the market.




 

ORLEN Deutshland – structure of fuel sales on the German market

* ORLEN Deutschland manages one station under the ORLEN brand located in Hamburg.