ORLEN Deutschland AG, a company with its registered offi ce in Elmshorn (Germany), manages a network of 518 petrol stations, including 58 under the ORLEN brand, 431 under the Star brand and 29 stations located at hypermarkets. Fuel stations provide products and services whose quality meets the stringent requirements of the European market.
ORLEN Deutschland AG - Financial data as on 31 December 2007
| Revenues from sales | 8 676 213 |
| Initial capital | 283 020 |
| Net profit | 32 159 |
| Equity | 355 462 |
The Company was set up as a result of PKN ORLEN’s investment in a network of petrol stations in Northern Germany in December 2002. The Company acquired 494 stations operating under such brands as BP, ARAL and Eggert. This way, it took over about 3 percent of the volume of the German market, equivalent to about 7% of the fuel market in Northern Germany. Upon completion of the merger of German subsidiaries in 2004, they were replaced by the joint stock company ORLEN Deutschland AG. Currently, the company is part of the retail segment and provides a distribution channel for fuel and non-fuel products and services in the German market.
In 2007, the operations and financial results of ORLEN Deutschland AG were significantly affected by the following 4 factors:
In 2007, the restructuring programme Fit for Growth was completed successfully. Its main initiatives included: reducing direct expenses of fuel stations and increasing returnable rents, improving all non-fuel revenues due to the introduction of the product category management and dealer loyalty programme, leasing free storage facilities, reducing retail area expenses and improving the network structure.
The actions undertaken by the Company in 2007 enabled a higher than forecast EBIT of EUR 7,892 to be generated, with costs reduced in comparison to their levels in preceding years and the competitiveness of ORLEN Deutschland AG on the German market increased.
PKN ORLEN is the sole shareholder in ORLEN Deutschland AG.
ORLEN Group's brands
