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ORLEN GroupAnnual Report
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Retail

"The excellent performance of our retail segment reflects the growing efficiency of our service station network, accurate identification of market trends and prompt implementation of adequate solutions. We worked to improve our non-fuel sales by extending the network of catering outlets and by launching new services.

Aware of the enormous growth potential of the motorway station segment, we gave much attention to this format and have remained the market leader in terms of the number of motorway service areas built in Poland."

- said Marek Podstawa
Member of the Management Board, Sales

In 2013, despite the tough market conditions, our retail segment reported its highest ever EBITDA of PLN 1.3bn. The ORLEN Group also strengthened its position in Poland, the Czech Republic and Lithuania, increasing its respective market shares. Our non-fuel sales continued to grow dynamically: in 2013, we launched 234 new Stop Cafe and Stop Cafe Bistro outlets, bringing the total number of our catering outlets to 1,047.

With a network of 2,706 service stations, we are a leader on the fuel market in the region. In Poland, our service stations operate under the ORLEN brand in the premium segment and the BLISKA brand in the economy segment. In the Czech Republic, we use the Benzina Plus and Benzina brands, respectively, and in Lithuania − the ORLEN Lietuva and Ventus brands. On the German market, our service stations operate mainly in the economy segment, using the STAR brand.

ORLEN Group service stations on the Group's main markets as at the end of 2013

ORLEN Group service stations on the Group's main markets as at the end of 2013

In order to transform traditional service stations into multi-function amenities, new solutions and services need to be implemented, and the range of products and services offered by the stores and catering outlets needs to be developed.

In 2013, the number of service stations on the ORLEN Group's markets did not change materially, with new sites replacing stations closed as unprofitable or not meeting technological requirements. However, the number of independent stations went down as independent operators are increasingly opting for cooperation with major international service station networks. In Central and Eastern Europe, a stable increase is also observed in fuel sales from hypermarket service stations (ca. 530 stations on the ORLEN Group's markets), which puts additional pressure on the traditional operators. In H2 2013, legal regulations were enacted in Poland and the Czech Republic, designed to eliminate the grey market, or illegal trade in fuels in those countries.

ORLEN Group's retail sales volumes (volumes calculated in million litres).

2013

ORLEN Group's retail sales volumes (volumes calculated in million litres) - 2013

2012

ORLEN Group's retail sales volumes (volumes calculated in million litres) - 2012

In 2013, the consumption of fuels in Poland, the Czech Republic and Lithuania dropped year on year. The only increase reported in the period was growth in the volume of diesel oil sales on the developed and stable German market.

In 2013, the ORLEN Group recorded a 0.6% year-on-year increase in sales volumes, to 9.5bn litres. The strongest growth was seen in middle distillates, which is mainly attributable to high sales dynamics on the German market.
 

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